Marketing 441 - Marketing Management

The nature and problems of marketing management; the environment facing marketing managers, and the tools available for analysis and control of marketing activities and decision making. Prerequisites: MARKETNG 301

Isenberg BBA students Pre Req: MARKETNG 301 Isenberg students who are unable to self-enroll, may request permission by contacting the Marketing Department Office Manager, Jeff Laverdiere at jtlaverdiere@umass.edu. Non-Isenberg students who meet the enrollment eligibility and are unable to self-enroll, should contact the Isenberg Undergraduate Programs Office at undergrad@isenberg.umass.edu.