Sport Marketing

Semester: 
Spring
Year: 
2013
Subject Name: 

Sport Management

Course Number: 
321
Institution: 
UMass Amherst
A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.
Comments: 

Open to Senior & Junior Sport Management majors only. Pre Req: MARKETNG 301

Linked Course: 
N
Instructor Permission Required: 
N
Schedule #: 
15094

Course Sections

Sport Marketing
Sect # Credits Instructor(s) Instructor Email Meeting Times Location
02 3.0

Janet Fink

TU TH 8:00AM 9:15AM