S-Sport Marketing Research Semester: Spring Year: 2013 Subject Name: Sport Management Course Number: 493C Institution: UMass Amherst Marketing research is a fundamental component of any sport business decision. In this class we will discuss the various uses of marketing research, how to identify and utilize appropriate qualitative and quantitative research techniques, how to recognize effective and ineffective research, and how to appropriately interpret and apply the results. Comments: Open to Senior & Junior Sport Management majors only. Pre Req: STATISTC 240/RESEC211 Instructor Permission: Permission is required for interchange registration during the add/drop period only. Schedule #: 15105 Course Sections Year - Any -201720162015201420132012 Term - Any -FallSpring Subject Course Number Institution - Any -Amherst CollegeHampshire CollegeMount Holyoke CollegeSmith CollegeUMass Amherst Section Number S-Sport Marketing Research Sect # Credits Instructor(s) Instructor Email Meeting Times Location 01 3.0 Young Han Lee TU TH 2:30PM 3:45PM