S-Sport Marketing Research

Semester: 
Spring
Year: 
2013
Subject Name: 

Sport Management

Course Number: 
493C
Institution: 
UMass Amherst
Marketing research is a fundamental component of any sport business decision. In this class we will discuss the various uses of marketing research, how to identify and utilize appropriate qualitative and quantitative research techniques, how to recognize effective and ineffective research, and how to appropriately interpret and apply the results.
Comments: 

Open to Senior & Junior Sport Management majors only. Pre Req: STATISTC 240/RESEC211

Linked Course: 
N
Instructor Permission Required: 
N
Schedule #: 
15105

Course Sections

S-Sport Marketing Research
Sect # Credits Instructor(s) Instructor Email Meeting Times Location
01 3.0

Young Han Lee

TU TH 2:30PM 3:45PM