S-Appl Spt Mktg Res

Semester: 
Spring
Year: 
2013
Subject Name: 

Sport Management

Course Number: 
693A
Institution: 
UMass Amherst
Survey design, implementation and an-alysis relating to sport audiences and consumers with a focus on brand management theory. Students participate in market research projects in conjunction with regional and national sports organizations. Lecture and field work. Mr. Gladden
Comments: 

Open to graduate SPORTMGT and ISOM students only.

Linked Course: 
N
Instructor Permission Required: 
N
Schedule #: 
15038

Course Sections

S-Appl Spt Mktg Res
Sect # Credits Instructor(s) Instructor Email Meeting Times Location
01 3.0

Tracy Schoenadel

TU TH 9:30AM 10:45AM