S-Sports Strategic Communicatn

Semester: 
Spring
Year: 
2013
Subject Name: 

Sport Management

Course Number: 
595A
Institution: 
UMass Amherst
Examines the various channels for communication within the sport industry. The primary focus will be an analysis of the ways in which sport organizations communicate directly with their target markets as well as in-depth discussion of the mediated devices used to consume sporting products. Topics include: public relations, the uses of television, radio, and print media, the growth of the Internet, and new sport communication technologies. Furthermore, students will be charged with identifying future communication tools and assessing their potential impact on sport.
Comments: 

This course is open to Graduate, Senior, or Junior Sport Management majors only.

Linked Course: 
N
Instructor Permission Required: 
N
Schedule #: 
25853

Course Sections

S-Sports Strategic Communicatn
Sect # Credits Instructor(s) Instructor Email Meeting Times Location
01 3.0

Tracy Schoenadel

TU TH 8:00AM 9:15AM