Cognitive Science 0255 - Soft Power

Soft power refers to forms of international relations that are not militaristic or otherwise coercive - or "hard." The usual means of soft power are cultural ones, including what is called public diplomacy. Nation-states increasingly brand themselves (the Danes are the happiest people on earth), foster exportable experience economies (EuroDisney), and produce globally circulating news (Voice of America). National regions, corporations, religions and NGOs all engage in similar behavior. The goal is a kind of impression management, creating favorable public opinion abroad toward a way of life, a product or a geographic place. These activities, which blur the private and public sectors, raise important questions about propaganda, cultural imperialism and other issues that are often difficult to untangle from strictly economic and geo-political matters. Students will lead the discussion of readings, write a couple of brief essays and present a final project.

Writing and Research Independent Work In this course, students are expected to spend at least six to eight hours a week of preparation and work outside of class time. This time includes reading, writing, research.