Interdisciplinary Arts 0299 - Leading Success in New Venture Growth: Navigating the rapids of entrepreneurial success and growth.
Leading Succes, New Ventures
Spring
2021
1
4.00
Bret Golann
01:00PM-02:20PM TU;01:00PM-02:20PM TH
Hampshire College
333326
Franklin Patterson Hall 105;Franklin Patterson Hall 105
begIA@hampshire.edu
Leading Success in New Venture Growth: Navigating the rapids of entrepreneurial success and growth.: Entrepreneurial dreams to action! Launching and leading new ventures is the focus now. Students develop real-world launch plans for new ventures to achieve market success plus the internal leadership and processes to cope with the challenges of rapid new venture growth. Examples include: Developing marketing messages and effective pricing strategies. Getting the right people in the right seats: finding, hiring and motivating the best people to support new venture success. Leadership and learning how to "conduct the orchestra" - instead of trying to play every instrument yourself. Other topics include: Managing on the inside to achieve external goals. How to reduce and cope with the uncertainty, risks and change of leading new ventures. Students are expected to begin the course with a clear idea for a new venture. Prior entrepreneurship experience or a prior entrepreneurship course will be very helpful to students. Key words: entrepreneurship, leadership, marketing
Environments and Change Fully remote students. Students should generally expect to spend 6-8 hours a week on work outside of class.