Faculty First Year Seminars 197SCH2 - Internet Business Applications
Spring
2014
01
1.00
Ryan Wright
M 4:40PM 5:30PM
UMass Amherst
59557
Student will learn to use internet-based services, web platforms, and open source software to support business processes, exchange information, and collaborate. This includes basic business strategy to support by content management systems, collaboration tools. In sum, students will learn basic digital strategy from concept to prototype. This includes utilizing the Business Model Canvas for planning, basic issues with design and how to market the business.
The class will be a hybrid offering with: 1) seminar style meetings that will focus on seminal online business management readings, and 2) lab style meetings that will focus on hands on skills with contemporary content management systems.
Reading will include popular press articles from business publications, as listed below, and Osterwalder & Pigneur book titled, Business Model Generation.
The class will be a hybrid offering with: 1) seminar style meetings that will focus on seminal online business management readings, and 2) lab style meetings that will focus on hands on skills with contemporary content management systems.
Reading will include popular press articles from business publications, as listed below, and Osterwalder & Pigneur book titled, Business Model Generation.
Freshmen Only