Sport Management 593B - S-Sport Promo & Sales
Spring
2016
01
3.00
Stephen McKelvey
M W 2:30PM 3:45PM
UMass Amherst
65659
65658
This course builds upon Sport Marketing 321/623 through a more in-depth focus on the revenue-generation components of the sport marketing industry. The course is divided into two sections - retail-driven sales promotion and sport sales/sales management.
Open to Graduate SPORTMGT students only. Meets with SPORTMGT 493H.