Marketing 455 - Internet Marketing

Spring
2017
01
3.00
Reza Rajabi
M W F 12:20PM 1:10PM
UMass Amherst
16162
Explores the internet's impact on the marketing discipline and the effective use of this technology; the internet's effect on marketing strategy, consumer behavior, advertising, retailing, and distribution.

Prerequisite: MARKETNG 300 or 301
Marketing Majors only. Pre Req: MARKETNG 301 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by contacting the Marketing Department Office Manager, Cheryl Brissette, cbrissette@isenberg.umass.edu
Permission is required for interchange registration during the add/drop period only.
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