Journalism 352 - PublicRelationsRsrch&Analytics

Spring
2022
01
3.00
Ah Ram Lee

M W 4:00PM 5:15PM

UMass Amherst
31014
Integ. Learning Center N155
ahramlee@umass.edu
In this course, students will be introduced to relevant social science research methods and data analytics used by public relations professionals. Students will learn about the importance of research in communication and business situations, as well as how it can be applied to the communication planning, development and evaluation process.

Open to Senior, Junior and Sophomore Journalism majors only. JOURNAL 235

Permission is required for interchange registration during the add/drop period only.
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