Marketing 414 - Marketing Analytics Using R

In the digital age, the ability to analyze and interpret marketing data has become essential for success. This course is designed to equip students with the skills needed to harness the power of data in making strategic marketing decisions. Through a blend of theoretical concepts and hands-on practice, students will learn how to clean, analyze, and visualize marketing data from real world datasets. Students will acquire knowledge about the methods and software that are used to understand issues such as market segmentation, sales forecasting, and conjoint analysis.

This class is open to senior and junior Isenberg majors only. MARKETNG301&STAT140/1,OIM240 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by filling out the waitlist form. Follow the link below to find instructions for the waitlist. Please note the processes is different for non-Isenberg students and BDIC students.
https://www.isenberg.umass.edu/programs/undergraduate/on-campus/advisin…