Marketing 425 - Professional Selling Skills

This course is designed for students to acquire Professional Selling Skills by utilizing a theory to practice approach. Students will engage in a number of in-class activities designed to strengthen their understanding of the sales process and MASTER the skills needed to EXCEL in today's business world. This course embraces technology and students will be exposed to a wide variety of sales tools during the course of the semester. This course includes a module on Customer Relationship Management (CRM.) Students should expect to participate in a number of highly interactive, in-class exercises (including videotaped sales calls) all of which are designed to help refine and elevate selling skills. There will be opportunities for students to participate in a number of activities outside the classroom to enhance "real world" application of selling skills. These opportunities will be completely voluntary and open to all students in the course.

This course is open to juniors and seniors in the Isenberg School of Management and Environmental and Natural Resource Economics (ENRE, previously RES-ECON) majors with Managerial Economics subplans only. Pre Req: MARKETING 301 Instructor Consent Required. Email Matt Glennon at mglennon@Isenberg.umass.edu when your registration window is open to be considered for this class.