Marketing 490W - Marketing/Health & Wellness

This course examines how brands successfully market health and wellness products, from organic foods and herbal supplements to clean beauty and wellness services. Students will learn about certification labels, sustainability messaging, and cause marketing. They will analyze consumer behavior, evaluate branding strategies, and develop digital marketing campaigns tailored to wellness-conscious audiences. Through case studies and hands-on projects, students will gain practical experience in product positioning, social media engagement, and ethical marketing in the natural and organic industry.

Open to undergraduate Isenberg School of Management students only. Pre Req: MARKETNG 301