Isenberg School of Management 564 - Sustainable Product Innovtn
Spring
2026
01
3.00
Cynthia Barstow
TU TH 10:00AM 11:15AM
UMass Amherst
82565
Sch of Management G35
cbarstow@isenberg.umass.edu
80087
This course is based on an alternative paradigm of sustainability-oriented innovation. Adopting a triple bottom line approach to entrepreneurship is becoming increasingly important as investors question risks in our hotter, scarcer world. The first step is Systems Thinking, mapping the system of a sustainability challenge such as climate change, and learning opportunities for leverage. Next, students will be introduced to and apply biomimicry, a product development process based on biological intelligence, to create a solution for their leverage point in the form of a sustainability-oriented innovation.