Interdisciplinary Arts 0250 - Innovation Strategies

Most people think entrepreneurship means launching a new business from scratch. But there are effective alternatives to that approach for introducing innovations in both for-profit and not-for-profit ventures. Just two examples include strategic partnerships and licensing of innovations to established organizations. This course explores different strategies for introducing innovations through for-profit and not-for-profit ventures based on developing effective, real world business models. The course begins with approaches for assessing the value of new innovations from the perspectives of customers, competitive forces and the overall market environment. It covers topics including business models for sustained success, protecting intellectual property and developing effective strategies for launching and growing new ventures. The major project is to carefully analyze the real-world market potential and develop a sustainable business model for an innovative product or service idea plus to develop effective strategies for launching the venture.

Writing and Research Independent Work In this course, students are expected to spend on average at least six to eight hours a week of preparation and work outside of class time. This time includes reading, writing, research and preparing to present in class.