Interdisciplinary Arts 0265 - Market Strategy for Innovation

Entrepreneurial Market Strategies explores different strategic models for introducing innovations through for-profit and not-for-profit ventures based on developing effective, real world marketing models. Important real-world techniques used by entrepreneurs for evaluating and introducing new product and service ideas are covered. Topics include: Market research techniques to investigate the value of new innovations from the perspectives of customers, competitive forces and the overall market environment. Pricing strategies for sustained growth and success. Business models for launching and growing new ventures. Market strategies for entering new markets with innovative products or services. The major course project is to carefully analyze the market potential of a new venture. This market analysis is based on significant external market research with potential customers and outside experts. The goal is to develop a sustainable marketing model for an innovative product or service idea. Students will then develop effective strategies for launching the venture. Prerequisite: At least one prior course in entrepreneurship or significant entrepreneurial experience. This course is for Div. II/III students.

Writing and Research Students in this course are expected to spend six to eight hours a week of preparation and work outside of class time.