Entrepreneurship, Orgs & Soc 299MK - International Marketing

The course introduces students to international marketing. The students will be able to understand, research, evaluate and implement international marketing and sales concepts. In particular they will be able to develop an holistic perspective on international marketing, master the marketing management process in an international context, use strategic instruments in an international environment and develop and implement international marketing strategies and marketing instruments. In class, case studies will be explored alone and in groups.