Sociology 316RM - Special Topics in Sociology: 'Consumer Culture: Race in the Marketplace'
Consumer Culture
Spring
2022
01
4.00
Patricia Banks
T 01:30PM-04:20PM
Mount Holyoke College
116428
Clapp Laboratory 327
pbanks@mtholyoke.edu
This course looks at the central concerns of consumer culture through the lens of race and ethnicity. Through exploring issues such as multicultural marketing and advertising, discrimination in e-commerce, consumer boycotts, and urban food deserts, students will gain theoretical and empirical insight on the ways that racial and ethnic boundaries shape, and are shaped by, consumption.
Course limited to sophomores, juniors and seniors; Prereq: 8 credits in sociology, economics, or EOS.