Sociology 316RM - Special Topics in Sociology: 'Consumer Culture: Race in the Marketplace'

Consumer Culture:Race in Mrkt

Spring
2023
01
4.00
Patricia Banks

M 01:30PM-04:20PM

Mount Holyoke College
119948
Clapp Laboratory 225
pbanks@mtholyoke.edu
This course looks at the central concerns of consumer culture through the lens of race and ethnicity. Through exploring issues such as multicultural marketing and advertising, discrimination in e-commerce, consumer boycotts, and urban food deserts, students will gain theoretical and empirical insight on the ways that racial and ethnic boundaries shape, and are shaped by, consumption.

Course limited to sophomores, juniors and seniors; Prereq: 8 credits in sociology, economics, or EOS.

Permission is required for interchange registration during the add/drop period only.