German Studies 300 - TOPICS IN GERMAN CULTR & SOC

Topics course. Can a country "brand" itself? Names like Mercedes, Ritter Sport, BMW, Adidas, Volkswagen, Siemens, and Braun are known throughout the world. But to what extent are phenomena such as the "Love Parade," migration, soccer, and renewable energy part of Germany?s current "brand"? This course will examine Germany?s cultural efforts to recreate its "brand" since reunification in 1990 and consider the implications of such branding within the global community. We will also look at the reception of Germany?s "brand" in contemporary American media and popular culture. Conducted in German. Prerequisite of GER 250 or the equivalent, or permission of the instructor.

Topic: The Nation as Brand.