Italian Language & Literature 200 - MADE IN ITALY:ITL DSGN/WRLD CL

Brilliantly articulated in the expression La Bella Figura, a way of life emphasizing beauty, aesthetics and image, Italian culture is internationally renowned for its attention to quality and craftsmanship. Following a chronological development, from Unification to Fascism, to post-war economic reconstruction, to counter-cultural movements, up to today's multinational and corporate companies, students will learn how Italian traditional artistic and craft excellence was negotiated with technological modernization and the creation of a mass-consumer society. By looking at Italy's achievements in sectors such as fashion, interior design, automobiles, architecture, advertising, students will learn how, in the course of a century, designers, stylists and industrialists played a critical role in manufacturing an iconic Italian image made of luxury and glamour appealing to domestic and international consumers. Taught in English. Graded S/U only.