German Studies 300 - TOPICS IN GERMAN CULTR & SOC

Topics course. Can a country "brand" itself? Product names such as Mercedes, Ritter Sport, BMW, Adidas, Volkswagen, Siemens and Braun are known throughout the world. But to what extent are phenomena such as soccer, migration and renewable energy policy part of Germany's current "brand"? This course examines Germany's efforts to re-create its "brand" since reunification in 1990 and considers the implications of such branding within the global community. Conducted in German and English. Prerequisite of GER 250 or the equivalent, or permission of the instructor. 

Topic: The Nation as Brand.