Hospitality & Tourism Managmnt 332 - Convention Sales Management

Fall
2012
01
3.00
Erin Tierney

TH 6:00PM 8:30PM

UMass Amherst
87879
The use of personnel selling in the hospitality and tourism context. Specific attention is given to the meetings and convention markets for hotels and other lodging facilities. The emphasis is on improving students' interpersonal communication skills and implementing the use of industry software. Prerequisite: MARKETNG 300 or 301

Open to Hospitality & Tourism Management majors only. Pre Req: MARKETNG 301

Permission is required for interchange registration during the add/drop period only.