Marketing 412 - Marketing Research

Fall
2012
02
3.00
Kunal Swani

M W F 1:25PM 2:15PM

UMass Amherst
74896
Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Marketing Majors only. Pre Req: MARKETING 300 or 301&

Permission is required for interchange registration during the add/drop period only.
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