Marketing 422 - Promotional Strategy
Fall
2012
01
3.00
Kathleen Debevec Witz
TU TH 9:30AM 10:45AM
UMass Amherst
74898
Development of effective marketing communication strategies based on an understanding of the characteristics of audiences; conceptual material from communications theory applied to advertising and other promotional problems.
This class is open to Senior and Junior Isenberg BBA majors only. Pre Req: MARKETNG 301