Isenberg School of Management 313 - Organizational Communication

This course focuses on how organizations create messages to brand themselves, position themselves in relation to political and social policy issues that affect them, and communicate in a crisis. We will be looking analytically at the verbal and visual strategies used in corporate web sites, press statements, and other documents that corporations generate to respond to upcoming political challenges and societal trends and expectations, such as corporate social responsibility and environmental sustainability.

Open to Undergraduate Seniors and Juniors ISOM majors only. Pre Req: ENGLWRIT112,113 or CW