Hospitality & Tourism Managmnt 332 - Convention Sales Management

Fall
2013
01
3.00
Erin Tierney

TH 6:00PM 8:30PM

UMass Amherst
30570
The use of personnel selling in the hospitality and tourism context. Specific attention is given to the meetings and convention markets for hotels and other lodging facilities. The emphasis is on improving students' interpersonal communication skills and implementing the use of industry software.

Prerequisite: MARKETNG 300 or 301
Open to Hospitality & Tourism Management majors only. Pre Req: MARKETNG 301
Permission is required for interchange registration during the add/drop period only.
Link to Campus Courses
Back to the Five College Course Schedule