Isenberg School of Management 846 - Thry & Rsrch: Sport Mrkt/Behav
Fall
2013
01
3.00
Janet Fink
M 9:00AM 12:00PM
UMass Amherst
39615
Classroom readings, lectures, and discussion will focus on providing students with a better understanding of marketing and consumer behavior in the sport context.
This course is open to Doctoral School of Management students only.