Marketing 450 - Direct Marketing

Introduces principles and strategies for direct marketing and database marketing; direct marketing through the use of lists, catalogs, direct mail, print and broadcast media, telemarketing, and the Internet. Prerequisites: MARKETNG 300 or 301

This class is open to Senior and Junior Isenberg BBA majors only. Pre Req: MARKETNG 301 An optional Honors colloquium section is available for this course.