Marketing 455 - Internet Marketing

Spring
2013
01
3.00
Spencer Ross

M W 10:10AM 11:25AM

UMass Amherst
14830
Explores the internet's impact on the marketing discipline and the effective use of this technology; the internet's effect on marketing strategy, consumer behavior, advertising, retailing, and distribution. Prerequisite: MARKETNG 300 or 301

Marketing Majors only. Pre Req: MARKETNG 301

Permission is required for interchange registration during the add/drop period only.
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