Isenberg School of Management 660 - Marketing Management

Spring
2013
01
3.00
Eric Berkowitz

1:00AM 1:00AM

UMass Amherst
14924
Marketing concepts of planning, organization, control, and decision making from viewpoint of the business executive. Stress on tools available for analysis and control of marketing activities.

Open to Masters School of Management students only.

Permission is required for interchange registration during all registration periods.