Sport Management 321 - Sport Marketing
Spring
2013
01
3.00
Young Han Lee
TU TH 9:30AM 10:45AM
UMass Amherst
15083
A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.
Open to Senior & Junior Sport Management majors only. Pre Req: MARKETNG 301