Sport Management 493C - S-Sport Marketing Research
Spring
2013
01
3.00
Young Han Lee
TU TH 2:30PM 3:45PM
UMass Amherst
15105
Marketing research is a fundamental component of any sport business decision. In this class we will discuss the various uses of marketing research, how to identify and utilize appropriate qualitative and quantitative research techniques, how to recognize effective and ineffective research, and how to appropriately interpret and apply the results.
Open to Senior & Junior Sport Management majors only. Pre Req: STATISTC 240/RESEC211