Sport Management 595A - S-Sports Strategic Communicatn

Examines the various channels for communication within the sport industry. The primary focus will be an analysis of the ways in which sport organizations communicate directly with their target markets as well as in-depth discussion of the mediated devices used to consume sporting products. Topics include: public relations, the uses of television, radio, and print media, the growth of the Internet, and new sport communication technologies. Furthermore, students will be charged with identifying future communication tools and assessing their potential impact on sport.

This course is open to Graduate, Senior, or Junior Sport Management majors only.