Sport Management 693A - S-Appl Spt Mktg Res
Spring
2013
01
3.00
Tracy Schoenadel
TU TH 9:30AM 10:45AM
UMass Amherst
15038
Survey design, implementation and an-alysis relating to sport audiences and consumers with a focus on brand management theory. Students participate in market research projects in conjunction with regional and national sports organizations. Lecture and field work. Mr. Gladden
Open to graduate SPORTMGT and ISOM students only.