Journalism 383 - ST-Entrepreneurial Journalism

Fall
2014
01
3.00
Barbara Roche
M W 9:05AM 10:30AM
UMass Amherst
72687
In this course, students will learn how to use their journalism skills to find and create new opportunities, through startup businesses or freelancing. Topics include: idea strategizing and development, marketing and audience development through social media, time and business management. Projects include case studies of profit-making journalistic websites, and the development of a site, from concept to business plan.
Open to Senior and Junior JOURNAL majors only. Juniors and Seniors of any major may seek permission of the Instructor to enroll.
Permission is required for interchange registration during the add/drop period only.