Journalism 383 - ST-Entrepreneurial Journalism
Fall
2014
01
3.00
Barbara Roche
M W 9:05AM 10:30AM
UMass Amherst
72687
In this course, students will learn how to use their journalism skills to find and create new opportunities, through startup businesses or freelancing. Topics include: idea strategizing and development, marketing and audience development through social media, time and business management. Projects include case studies of profit-making journalistic websites, and the development of a site, from concept to business plan.
Open to Senior and Junior JOURNAL majors only. Juniors and Seniors of any major may seek permission of the Instructor to enroll.