Marketing 412 - Marketing Research

Fall
2014
01
3.00
Ilgim Dara
M W 10:00AM 11:15AM
UMass Amherst
74995
Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.
Marketing Majors only. PreReq:MARKETING300&STAT140
Permission is required for interchange registration during the add/drop period only.
Link to Campus Courses
Back to the Five College Course Schedule