Marketing 422 - Advertising & Promo Strategy
Fall
2014
01
3.00
Kathleen Debevec Witz
TU TH 11:30AM 12:45PM
UMass Amherst
74998
Development of effective marketing communication strategies based on an understanding of the characteristics of audiences; conceptual material from communications theory applied to advertising and other promotional problems.
This class is open to Senior and Junior Isenberg BBA majors only. Pre Req: MARKETNG 301