Marketing 422 - Advertising & Promo Strategy
Fall
2014
02
3.00
Kathleen Debevec Witz
TU TH 1:00PM 2:15PM
UMass Amherst
75011
Development of effective marketing communication strategies based on an understanding of the characteristics of audiences; conceptual material from communications theory applied to advertising and other promotional problems.
This class is open to Senior and Junior Isenberg BBA majors only. Pre Req: MARKETNG 301