Marketing 455 - Internet Marketing

Fall
2014
01
3.00
George Milne
TU TH 10:00AM 11:15AM
UMass Amherst
75010
Explores the internet's impact on the marketing discipline and the effective use of this technology; the internet's effect on marketing strategy, consumer behavior, advertising, retailing, and distribution.

Prerequisite: MARKETNG 300 or 301
Marketing Majors only. Pre Req: MARKETNG 301
Permission is required for interchange registration during the add/drop period only.
Link to Campus Courses
Back to the Five College Course Schedule