Communication 226 - Social Impact of Mass Media

Spring
2014
01
3.00
William Yousman
TU TH 11:15AM 12:30PM
UMass Amherst
58491
This course explores research on the influence of mass media on audiences. The course examines the effects of television (and some other media) on thoughts, attitudes, and behaviors. Topics include politics and the media, the influence of news, public service campaigns and advertising, and media influence on health. Students will take three in-class exams and will do in-class writing in each class session.
COMM 121 is highly recommended before taking this course.
Permission is required for interchange registration during the add/drop period only.