Humanities and Fine Arts 501 - Arts Fundraising

Spring
2014
01
3.00
Diana Boyle-Clapp
TH 4:00PM 5:15PM
UMass Amherst
56878
Recent statistics show that while most nonprofit arts organizations will earn half their income, the remainder must be raised from individual donors and grants. Other than earned income, the largest source of revenue for arts organizations continues to be individual donors at 35.5%. Now, more than ever, it is essential for arts managers to know how to develop and implement an effective fundraising program that draws its strength from a variety of sources, and focuses on building relationships as its foundation. This course will present the principles and methods of raising funds for nonprofit arts organizations from individuals, businesses, government agencies and foundations. Practical assignments will focus on identifying potential sources, positioning the organization for fundraising, and developing effective strategies for acquiring funds. The course will culminate in the development of a fundraising action plan for your own nonprofit or a case study organization of your choosing.

Students will be required to take HM&FNART 390A - Introduction to Arts Managment, either concurrently or as a prerequisite.
This class is open to Graduate students and Senior, Junior or Sophomore Undergraduate students only. PreReq: HM&FNART 500 Blended course, will require additional time working online in Moodle.
Permission is required for interchange registration during the add/drop period only.