Management 488 - StrategicMgmt/SustainableWorld

There are three primary threads in the course. First, the course serves as an overview of the key concepts and frameworks of strategic management and shows how these can be applied in the discussion of particular cases. The second thread is sustainability. Typically, strategic thinking has limited itself to a concern with economic performance; competitive advantage and above-average profitability have been seen as the `holy grail.? This course takes a broader view and sees the `bottom line? in strategic thinking as including environmental and social impacts. The third thread is actually `doing? strategy. The course incorporates an internet-based simulation called Capstone? that puts its players into decision-making situations much like those faced by strategists. Performance in the simulation provides opportunities to use strategy and sustainability concepts and to draw on and use learning from other courses in the curriculum. This course satisfies the Integrative Experience requirement for BBA-Mgt majors with a special interest in sustainability

Sr Isenberg BBA mjrs only PreReq: MGMT 366