Marketing 412 - Marketing Research

Spring
2014
02
3.00
Yana Andonova
M W 10:10AM 11:00AM; 1:00AM 1:00AM
UMass Amherst
54847
Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.
Senior and Junior MARKETNG majors only. PreReq:MARKETING300&STAT140 Friday class will be online
Permission is required for interchange registration during the add/drop period only.
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