Marketing 421 - Product Strategy

Spring
2014
01
3.00
Tanya Tang
M W 10:10AM 11:25AM
UMass Amherst
54871
Examination and analysis of factors pertinent to effective product-related decisions by marketing managers; emphasis on development of new products; management of existing product lines; product deletions, and organizational approaches to product management.

Prerequisites: MARKETNG 301
This course is open to Senior and Junior Isenberg BBA and Resource Economics majors only. Pre Req: MARKETNG 301
Permission is required for interchange registration during the add/drop period only.
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