Marketing 455 - Internet Marketing

Spring
2014
01
3.00
George Milne
M W 11:40AM 12:55PM
UMass Amherst
54859
Explores the internet's impact on the marketing discipline and the effective use of this technology; the internet's effect on marketing strategy, consumer behavior, advertising, retailing, and distribution.

Prerequisite: MARKETNG 300 or 301
Marketing Majors only. Pre Req: MARKETNG 301
Permission is required for interchange registration during the add/drop period only.
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