Marketing 465 - Retailing Management & Techlgy

Spring
2014
02
3.00
Kathleen Debevec Witz
TU TH 1:00PM 2:15PM
UMass Amherst
54873
This course explores decisions facing retail buyers, managers and owners as well as electronic retailers. Topics include retailing trends, merchandise management, pricing, location, promotion, store design and customer service.

Prerequisites: MARKETNG 300 or 301
This class is open to Senior and Junior Isenberg BBA majors only. Pre Req: MARKETNG 301
Permission is required for interchange registration during the add/drop period only.
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