Isenberg School of Management 846 - Thry & Rsrch: Sport Mrkt/Behav
Spring
2014
01
3.00
Janet Fink
M 9:30AM 12:30PM
UMass Amherst
58873
Classroom readings, lectures, and discussion will focus on providing students with a better understanding of marketing and consumer behavior in the sport context.
This course is open to Doctoral School of Management students only.