Sport Management 680 - Sport Mgt Policy
Spring
2014
01
3.00
Nefertiti Walker
M W 10:10AM 11:25AM
UMass Amherst
55101
Critical analysis of strategic management theory as it relates to sporting organizations. Key elements include the role of a general manager, strategy formulation, environmental analysis, and strategic implementation. Case studies and computer simulations utilized. Extensive class participation required. Mr. McDonald
Open to Graduate SPORTMGT students only.